Le générateur balises meta vous permettra de créer gratuitement : la balise TITLE, la balise meta DESCRIPTION, la balise meta KEYWORDS, et d'autres balises html. In this post, I tell you the characteristics of a good meta description, and how Yoast SEO can help you with it. » HTML » Tutoriel HTML - Balise Meta (mots clés, description, refresh, revised...) Les balises meta sont utilisées pour fournir des informations additionelles au moteur de recherche. Here is an example of a Twitter card tag: When sharing links sometimes an image and brief post description is automatically added. HTML lets you specify metadata - additional important information about a document in a variety of ways. Que doit contenir la balise méta-description ? allow you to tell search engines more about the content of your posts and pages In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO: Meta title; Meta description; Meta robots; Meta refresh redirect; Meta charset ; Meta viewport; Meta title. Here’s what you’ll want to consider when writing: Because the title tag and meta description both show up in search results, think about writing them like an ad. Merci pour l’article, on a souvent tendance à négliger la meta description alors qu’elle contribue fortement au taux de clics. Do not write title meta tags longer than 60 characters. In the past, meta tags were used by search engines to index web pages based on title, description, and even keywords. Search engines show it in search results mostly when the searched-for phrase is within the description. Be unique and interesting. Tips For Meta Description Usage. Header meta tags are used to create different heading sections with different font sizes. They don’t appear on your page or post for visitors to see. Metadata will not be displayed on the page, but is machine parsable. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. Insert your primary keyword in the title tag, preferably right at the beginning. These are useful when sharing content, but do not have any direct impact on SEO. List of HTML Meta Tags are:- Charset – … En effet, c’est le dernier rempart entre un prospect supplémentaire et votre site web. These tags improve the page display on Twitter. It helps the search engines, like Google Chrome, Firefox, and Safari, understand what your page's content is all about. Headers are basically the H1, H2, H3, and other subheadings on any page. You can set a custom og:image on a page by page basis. If you need to add other OG tags and customize the default settings, go to Page Settings > Advanced > Page Header Code Injection. In this example, kayak.com used keywords that are commonly searched when looking for flights including brand names. Not using the viewport meta tag will load the page in a way that is not compatible with mobile devices and will negatively affect the user experience. An alternative text tag is added to images to help search engines read those, as they can't read images. Cette balise est invisible pour un simple visiteur mais son contenu textuel peut être utilisée par des robots pour décrire ce qui se trouve sur la page web. © 2010-2020 The HOTH. Pour terminer, un nouveau jeu de balises Meta a émergé suite à la démocratisation des réseaux sociaux : le protocole Open Graph. Pour créer la balise html meta description sans aller dans le code, ce n’est pas compliqué.. 1. This is a meta tag that tells search engine crawlers whether they should index a page or not. A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. In such cases, they use a canonical tag to tell the search engines which one is the main page. Make Each Page Unique – The content of the Meta Description Tag should be unique to each page on your website. Mots clés Meta. Free Meta Tag Generator. Meta tags help the search engines understand, and index your web pages better and can improve your organic search rankings. These don't impact SEO but there are two important social media meta tags that you need to know about—Twitter cards and open graph tags. Meta tags are HTML tag content that provide metadata about your website such as description. Sidenote. It's always a good practice to create an image sitemap to make it easier for search engine crawlers to read and index images. The Meta name Description is an HTML element that summarizes your web page. Overall, meta tags form the first impression about your web page and its content and are essential both for SEO and user experience. Therefore, it is very important to write a crisp and relevant meta description that makes people want to click on your page. Ayant une description composée de mots clés de longue traîne (65% des cas) et de courte traîne (59%). If you click the save button, your code will be saved, and you get a URL you can share with others. Thus, not using a viewport tag can adversely affect your search rankings. Headings help to structure your content better and help both your website visitors and search engines to make sense of your page. Header meta tags don't have a direct impact on SEO, but improve the user experience and can indirectly impact your rankings. After adding the meta tags to your page, check if the meta tags are correct by using the Website Analyzer. Give us a budget and we’ll help you make the most out of it with our SEO services. This is the page title that Google and most other search engines show in search results. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. Si vous êtes en 3 ème position dans les résultats, vous serez content de prendre une part du trafic des deux premiers si votre titre et votre méta description en HTML sont meilleurs. Squarespace uses the page title and meta description for og:title and og:description. A meta tag can have following attributes in addition to core attributes − Make Each Page Unique – The content of the Meta Description Tag should be unique to each page on your website. Répondre. The type of metadata provided by the meta element can be one of the following:. Définition de Balise meta:. Cette balise HTML a essentiellement pour objectif de faire cliquer les internautes. Clearly explain what users can expect from a page if they click on it. Marco dit : 23 septembre 2016 à 10 h 33 min. Include your primary keyword and other important keywords as naturally as possible. Une balise meta est une balise HTML qui se trouve dans la partie HEAD du code source d'une page et qui fournit des méta-données au navigateur, c'est-à-dire des informations au sujet de la page en question. Meta tags are used by search engines to help index and to provide relevant content in their search results Attractivité : La meta description n’est pas uniquement destinée aux moteurs de recherche, mais aussi aux internautes qui viendront sur votre site si la description est attractive et décrit ce qu’ils recherchent. Définition de Balise meta . Google Search Console fournit un outil d’améliorations HTML . Meta tags provide information about the webpage in the HTML of the document. It really depends on what the user has entered in search. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Meta descriptions also appear on the search engine results pages, just below the title tags. The suggested length of meta description is somewhere between 150 to 160 characters including spaces. What Is a Meta Description. The meta description often serves as a pitch to people who find your website on Google or social media sites. Example. If http-equiv is set, it is a pragma directive — information normally given by the web server about how the web page is served. 3. Do you know that feeling you get after completing a blog? Elles permettent selon sa définition de transformer une page Web en un container "riche", au sein d'un réseau social. Targeted content built to live on your website. The meta description is an HTML tag, here’s a basic idea of what a meta description looks like: The point of a meta description for your page is to get Google visitors to click your link. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. However, a canonical tag is not a directive. There’s another box for that in the Yoast plugin: Sign up for free and get access to all of our tools and services. In this example, wiki how asks the users questions to confirm their situation and includes their target keywords. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Quelques exemples de bonnes balises meta descriptions. If charset is set, it is a charset declaration — the character encoding used by the webpage. En effet, le doute demeure sur son impact direct en terme de SEO. A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. What is a meta description? These are one of the most important on-page SEO ranking factors, and an absence of one can significantly affect your search rankings. You can add metadata to your web pages by placing tags inside the header of the document which is represented by and tags. Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. The meta description is like an advertisement for a store. Use compelling copy to entice the reader to click the result. In addition to your title tags, you also want to create meta descriptions as they are another element that appears in the search results: In this guide, we’ll show you everything you need to know! The tag in HTML provides information about HTML Document or in simple words, it provides important information about a document. You can add meta descriptions the same way you add title tags. A meta description is a meta tag placed in the HTML code that describes the content of a page. Elle doit contenir une description concise du contenu de la page en une ou deux phrases. However, not all meta tags are useful, and very few have an impact on SEO. En principe, la balise méta-description doit inclure la requête principale de la page cible, idéalement dans les 150 premiers signes. So, add alt text tags for all the images on your web pages to help search engines read your page content better. It has become more important than ever to optimize for mobile devices as a majority of online searches are initiated from mobile devices. Just go to Page Settings > Social Image > Upload. Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it … La meta description est au coeur de l'acquisition de trafic via les moteurs de recherche. La balise meta description n’est certainement pas un élément à négliger même si elle n’est pas un critère de positionnement dans les résultats de recherche des moteurs. The Title tag is like the headline, and the meta description is the subhead. Mais j’ai aussi parlé de référencement indirect, je reviens là-dessus. Seven or eight years ago, your meta description tag could fool Google into ranking you higher if you were clever — and dishonest and underhanded — about how you wrote it. 2. Google comprend si votre site est attractif ? A meta description is a piece of HTML on your webpage that allows you to describe your page. This meta tag is also added on the "head" section of your HTML with a syntax as shown below: So, a viewport meta tag allows your web page to scale as per the dimensions of the mobile device being used. A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. Let’s get going. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. La partie de code dans laquelle se place la balise meta description s’appelle le « header » et voici à quoi il peut ressembler. The metadata means information about data. The meta description tag indirectly impacts keyword ranking and greatly influences SERP click-through rate, but not for the reasons you might think. Save Your Code. Meta keywords and meta description are HTML meta tags. Google will often highlight / bold keywords in your meta description when users search, so using common key phrases here. If your descriptions are just so-so, they won’t be helping you get clicks or … Dans le code HTML de votre site internet, la balise Title est intégrée aux balises Head. 1ere Position, agence en référencement naturel, vous aide à en savoir plus. Meta descriptions also appear on the search engine results pages, just below the title tags. The meta description should be long enough to describe the page, but short enough to be easy to read. Meta descriptions also appear on the search engine results pages, just below the title tags. An HTML attribute is a way to provide additional information about an element using code. Voici nos conseils de rédaction : Cette balise peut contenir 70 caractères maximum. The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. It has the keyword “stop your dog from barking” – it talks about the website content and appeals to me as a searcher, it makes sense for it to be a meta name description. C’est grâce à elle … We're all just trying to raise our game one more notch, right? Une meta description doit absolument être unique.Si vous utilisez la même description sur plusieurs pages, Google et les autres considèrent que vous avez dupliqué vos pages (pratique interdite en référencement) et cela risque de vous coûter très cher,; elle doit utiliser des phrases avec des verbes. Search engines show it in search results when the meta description also includes the keywords being searched. Here is the syntax for a typical alt text tag: Here are some best practices to follow when you write alt text meta tags for SEO. Titles display on the SERPs (search engine results page) and on the browser tabs when browsing a website. Words that matched the user query get pulled out in bold. Utile pour les snippets Google. Here are the most important meta tags, with tips on how to write meta tags for SEO. A meta description is a piece of HTML on your webpage that allows you to describe your page. 4. Créer des meta descriptions absolument uniques pour améliorer votre expérience utilisateur. … So optimizing it is crucial for on-page SEO. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. Use this handy online wizard and “copy & paste” the meta tags into the HTML of the source of your index page. It's only a suggestion, and Google can and will ignore your canonicals in certain situations. But today, we’re going, How to Write Meta Tags (Titles and Descriptions) for SEO, Google Advanced Search Operators: 50+ Google Search Commands, WWW vs Non WWW: Which is Right from SEO Perspective. 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